Blog | Everyday Analogical Reasoning | Invision

The dictionary defines an analogy as, ‘a similarity between like features of two things, on which a comparison may be based.’

In thinking about analogies I realized that we subconsciously use analogies everyday.  Our past experiences automatically become part of our present experiences as we handle both strategic and emotional decision making.  We form analogies to help us through unfamiliar situations and by finding consistent or related pieces of the puzzle we are able to better equip ourselves to make a decision.

Through design we are constantly using analogies and even creating products to purposefully build an anology.  Whether we are experimenting with yarn construction, color combination or trying to design a pattern that is a unique coordinate to a popular style, analogies and analogical reasoning are a key in finding that rhythm through creative development.

Here is an intersting article from Harvard Business Review that dives in to this interesting use of comparison in strategic decision making.