Craftwork, Sketch, Embossed Press Kit
For Immediate Release
J+J Flooring Group Introduces Craftwork, Embossed and Sketch
Three New Products Bring Elegance and Handcrafted Detail
Click here to download the full press kit.
CHICAGO — NeoCon (#10-118), June 12, 2017 – J+J Flooring Group is introducing three new carpet products: Craftwork, Embossed and Sketch. Revealing artistic nuanced details reminiscent of handcrafted expertise and elegance, each product creates stunning flooring effects for any commercial interior space.
Available in either broadloom or as a 24” x 24” modular, Craftwork features textural organic patterning with 13 soft neutral colorways. Craftwork is made with J+J’s 100% Encore® SD Ultima® nylon with recycled content and its Nexus® modular backing and PremierBac® Plus broadloom backing. It also comes standard with ProTex® Soil Release, a proprietary fluorochemical technology that impedes soiling and improves cleanability.
Embossed is a dynamic 18” x 36” plank. Twelve colorways of sweeping brushes of copper, russet and other metallic hues over hazy neutral backgrounds are joined by steel blue, chrome and citrine. Created with J+J’s Encore® BCF nylon with recycled content and its Nexus® modular backing, it also comes with ColorLoc® Plus, an innovative stain resistant technology. Embossed offers a effortless pairing with its companion, Etched for a total space solution.
With patterns and effects mirroring the delicate and intriguing creations from an artist’s sketch book, Sketch is a 24” x 24” modular with 10 colorways featuring organic and earth-toned hues. Like Embossed, Sketch is made with Encore® BCF nylon, Nexus® modular backing and comes with ColorLoc® Plus. Sketch was designed as a complement to its recently introduced companion, Schematic.
With their varying sizes and multiple installation methods, whether working collectively or separately, Craftwork, Embossed and Sketch can create multiform, sophisticated installations.
Each product comes with a lifetime performance warranty for fiber, yarn and backing systems. Additional backing, adhesive and technologies for anti-microbial and advanced odor-blocking options for are also available.
For more information, visit www.jjflooringgroup.com or call 800.241.4586.
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About J+J Flooring Group
For more than 60 years, J+J Flooring Group has intelligently crafted beautiful commercial flooring products for diverse applications. As a division of Engineered Floors, LLC, we are proud to be a part of the third largest carpet company in North America. With our range of products including broadloom and modular carpet, Kinetex textile composite flooring and luxury vinyl tile – we engineer all of our flooring solutions with a steadfast commitment to design, quality, service, integrity and sustainability.
In 2016, J+J Flooring Group joined Engineered Floors, LLC. Based in Dalton, Ga., Engineered Floors is a privately held carpet producer founded in 2010 by Robert E. Shaw. The company, which employs more than 2,800 people, produces stain-resistant and colorfast solution dyed nylon and polyester fiber and carpeting for residential replacement, new home builder, multi-family and main street commercial applications. To learn more visit, www.engineeredfloorsllc.com.
Media Contacts:
Matt Spaulding
Spaulding Communications
404.270.1010 ext. 1
matts@spauldingcommunications.com
Natalie Faulkner
Director of Marketing Communications
J+J Flooring Group
800.241.4586 ext. 8311
natalie.faulkner@jjflooringgroup.com