DALTON, Ga. – June 1, 2016J+J Flooring Group, a leading manufacturer of commercial specified flooring, announced today that it has launched a new customer-focused website that seamlessly brings together the Invision and Kinetex brands. Now, customers can easily search and find any of the products from these two brands in one highly interactive and intuitive site.

Visitors to the site (www.jjflooringgroup.com) will immediately notice its simplistic and elegant design. Large, inspirational photos and minimal text define the home page and easily guide customers to products for either Invision or Kinetex. A powerful search function assists in quickly and accurately displaying product information, literature or other digital content. Product searches can be conducted by the company’s full product catalog or by specific market segments such as healthcare, education, hospitality, retail and corporate.

The site contains an innovative 3-D visualizer tool. Once a customer selects the product style, colorway and installation configuration they desire, along with a specific room scene, a three-dimensional digital view is generated. Customers are able to mix different products and sizes to fully customize a flooring plan. This enriching experience provides an additional way for customers to determine the best Invision or Kinetex product for their space.

An important feature, developed exclusively for J+J and its customers, is a Life Cycle Cost Comparison tool. This easy-to-use calculator enables customers to compare the total costs over a 10-year period for a variety of floor coverings: broadloom carpet, modular carpet, textile composite flooring, LVT, rubber, sheet vinyl and VCT. The tool’s “basic” function enables a user to enter square feet and select products to compare (up to three).  The “advanced” option allows the user to customize specifications such as installation costs, material costs, removal costs, etc.

Packed with stunning photography, customers can take advantage of numerous digital resources, including a CSI specification tool, product magazines, technical brochures, evidence-based design technical papers and both inspirational and technical videos.Customers can easily access technical information through J+J authored white papers and CEUs. These research-based resources address critical flooring subject areas ranging from indoor air quality and acoustics to healthcare associated infections and moisture mitigation.

The site is fully optimized for viewing from any mobile or tablet device.

“We’ve created a website that matches the premium customer experience we want to create for our customers every time,” said J+J Flooring Group Director of Marketing Communications Natalie Faulkner. “The site elegantly showcases the beautiful and inspiring products we make. But more importantly, it is easy to navigate, engaging and provides a wide array of resources to help our customers make an informed flooring decision.”

For information, visit jjflooringgroup.com or call 800-241-4586.

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